-- Project details: Web design and UX production art for a successful online company that brings textbooks to life in digital applications for various cross platform devices and technologies. Deliverables included email template designs and homepage redesigns and compositions.

. . . -- Project details:  AB Test compositions for landing page designs on




- Create web page AB Test comps for product launch and marketing initiatives outlined in primary design brief


- Design custom icons and elements with impact and define marketing assets, product images and video module with graphic visuals

. . .

Cupcake + Cookie -- Project details: Logo redesign, branding strategy, graphical asset development and web design. Fresh off her victory in Cupcake Wars this client needed an overhaul on her company’s image. She wanted to honor her “girlish” character, style and playfulness but also convey professionalism and quality. All this needed to happen in one month. A whirlwind of wire-framing, brand strategizing, file/content compilation, asset creation/management, color correction and editing immediately ensued. In the end, the cupcake princess had become the cupcake queen. We had refined her logo, created custom graphical assets that resonated with the overall newly defined style of Cupcake + Cookie branding and a new website.

. . .

Shutterfly Inc. -- Contributed to Shutterfly's 2012 rebranding launch in the areas of marketing, web production design and e-mail collateral design. Performed extensive photo sourcing and editing duties throughout tenure for various assets involving Shutterfly photo products. Created custom assets for web production and deliverables for their online store Designed a company t-shirt using their newly launched rebranded identity.

. . .

Taproots | Diablo Ballet -- Project details: Lead designer for 2012 website redesign. The project has been completed and launch of the new site is expected in 1/2013.  Diablo Ballet is a Walnut Creek, CA, based ballet company with a strong reputation and passion for excellence in dance. They are a local fixture in community outreach, education and inspiration through classical ballet and other disciplines of dance.

Taproots | Diablo Ballet -- Design directives:


- Create a new website and aesthetic that exceeds Diablo Ballet's reputation for excellence in dance and dedication to community service


- Work with the existing logo and pictoral assets to redesign a cohesive brand strategy and message


- Create visual impact and convey movement throughout the layout of site components and content


- Create stimulating, responsive and tactical assets in visuals and content that drive online visitors to Diablo's various channels


- Converts existing and new online traffic to a loyal and interactive audience

. . .      (415) 404.8412