My process, is to identify and understand the needs of my clients and of their projects as well as to pinpoint a design directive.  Knowing and having a mission statement or understanding an existing one, or even just the passion that drives each of my clients is key to telling their story. Focusing on the many nuances that comprise each endeavor is important to me and hopefully it's also what distinguishes me.


All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know it’s normal and the most important thing you can do is do a lot of work … It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions … It’s gonna take awhile … You’ve just gotta fight your way through.


                                               –IRA GLASS      (415) 404.8412